March 7, 2023
School Mascot Update
South Bend School District is now proceeding to the next phase of the mascot/name selection process. The school board of directors selected 'Bears' as the school mascot at their February meeting, and we have now engaged professional designers to furnish us with various options for imagery, logos, and branding. After the production of initial imagery options, students will be given the opportunity to provide input on the design.
We have had numerous vendors contact the district asking to print and sell various merchandise items. We want the public to know that any merchandise marketed and sold prior to the District's formal selection is not sanctioned by South Bend School District, and may contain designs different from the District's eventual mascot image that is currently being developed.
We kindly request that any merchandise marketed and sold before the District's selection of the new South Bend Bears design\logo be considered unofficial.
Please direct any questions to Principal Jason Nelson at 875-6041.